- COURSE SCHEDULE
Week 1 Time Lecture Content Teacher Space 08/01/2019 9–12 Introduction & briefing Course info, teachers, project brief, teams Markus & Safa U121b 09/01/2019 9–12 Briefly, double diamond About briefs, purpose of design and double diamond process Markus U359a 13–15 English oral skills Hanna U121b 10/01/2019 9–12 Benchmarking Interesting visual identity assignment Markus & Safa A034 (Mac) 13–15 Interesting visual identity presentation Markus & Safa A034 (Mac) Week 2 14/01/2019 9–12 English oral skills Hanna U121b 15/01/2019 9–12 Visual identity, past and present From historical perspective to dynamic identities, elements of visual identity Safa U359a 13–17 Brand id + strategy Designing and managing brand identity Markus U359a 16/01/2019 9–12 Background research Methods and means to get insight Eeva Raitio U359a 13–15 English oral skills Hanna U121b 17/01/2019 9–12 Ideation & insight ideation tools & review Safa Kandistudio 13–15 Safa Kandistudio Week 3 21/01/2019 9–12 English oral skills Hanna U121b 22/01/2019 9–12 Excursions and visits to Iittala & Arabia Design center, Agency Leroy, and National Museum 10000 years of Design exhibition Benchmarking and background research. Schedule: Iittala 10-12, lunch 12-13, Agency Leroy 13.30-14.30, National Museum 15-17 13–17 23/01/2019 9–12 Review of background research Review of students findings Markus U359a 13–15 English oral skills Hanna U121b 24/01/2019 9–12 Ideation workshop Developing ideas Safa Kandistudio/A034 (Mac) 13–15 Ideation workshop Developing ideas Safa Kandistudio/A034 (Mac) Week 4 28/01/2019 9–12 English oral skills Hanna U121b 29/01/2019 9–12 Concept development developing concept and preparing for interim critique Safa U359a 13–17 Concept development developing concept and preparing for interim critique Safa U359a 30/01/2019 9–12 INTERIM CRITIQUE Presentations and client feedback Markus, Safa, Hanna U121a 13–15 English oral skills Hanna U121b 31/01/2019 9–12 Teachers feedback Teachers feedback on interim presentations and iteration plan Safa, Markus A034 (Mac) 13–15 About user studies Methods and means to test and validate Markus A034 (Mac) Week 5 04/02/2019 9–12 English oral skills Hanna U121b 05/02/2019 9–12 Visual quality Focus on detail design and visual quality Safa U359a 13–17 Developing design Markus U359a 06/02/2019 9–12 Revising concepts, contract Going through contract & iterating design Markus U121a 13–15 English oral skills Hanna U121b 07/02/2019 9–12 Revising concepts Iterating and finalising concepts Safa A034 (Mac) 13–15 Revising concepts Iterating and finalising concepts Safa A034 (Mac) Week 6 11/02/2019 9–12 English oral skills Hanna U121b 12/02/2019 9–12 Finalising concepts Finalising concepts Safa U359a 13–17 Finalising concepts Finalising concepts 13/02/2019 9–12 Finalising concepts Finalising concepts Safa U359a 13–15 English oral skills Hanna U121b 14/02/2019 9–12 FINAL PRESENTATIONS Presenting for the client Markus, Safa, Hanna U121b 13–15 Course feedback Collecting and sharing feedback Safa, Markus U359a
About course grading
Teachers will also provide you with feedback on final presentations, but it will be in the afternoon of 14.2.
Your course grade will be the average of 4 things: concept idea (25%), execution of design (25%), presentation (25%) evidence of design process and active participation (25%).
In your team find an inspiring example of visual identity that you want to share with the rest of the class. It doesn't have to be necessarily well known, or created by some famous designer, but something that interests you. Try to find out as much about that visual identity as you can and prepare a 4-5 page pdf presentation that you present for others in the class on 10.1.2010. Plan ahead who says what. Presentations start at 13.00.
Explain why that visual identity is interesting or special to you. Show and tell where, how and by whom that visual identity is used. If you can find out how it has been created or evolved during the years (if old logo) it can be an interesting piece of information to share. The visual identity does not have to have anything to do with the Iittala case or its competitors, just something that excites you and that you think could be interesting to share with others as well. Demonstrate how the identity is used in different applications.
Before you submit your presentation (upload to this section in mycourses) name your file according to your team (e.g. Team1_inspiring_visual_identity.pdf)Resources: