26E04903 - IDBM Capstone: Global Virtual Teamwork, 16.04.2019-21.05.2019
This course space end date is set to 21.05.2019 Search Courses: 26E04903
Topic outline
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Webinar link: https://connect.funet.fi/brandexperience/
Link to Jukka Malkamäki's Brand Strategy Kit: http://bit.ly/brandstrategykit
Pre-study material:
1. READ:
https://hbr.org/2016/03/how-to-build-a-strategic-narrative
2. WATCH:
https://www.youtube.com/watch?v=IPYeCltXpxw&t=3. and think about great brand experiences you've had. Why were they great? How about the worst brand experiences you've had? Why were they so bad?