21.5. (15:00 - 15:30) Omni-channel strategy and customer engagement by Youngkyu Kim & Liliana Zuga-Divre
Webinar link: https://connect.funet.fi/omnichannel/
- After the webinar the student should be familiar with the basics of omnichannel strategy, the overall terminology and some examples of the applied strategy.
- The students should be able to recognise the strategy when encountering it.