Topic outline

  • Introduction to the course

    Key learnings and take-aways from the course

    Speed dating to build the teams

    Basics of internationalisation - if needed - Hollensen ch 1-4  + 9-13

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      How to find the ematerials? File
      Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
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      Kick off 17th May File
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