Topic outline

  • Business project introduction by Chief Business Development Officer Kristian Tornivaara, DA-Group - please check DA-Group's webpages and DARAD - https://www.da-group.fi/sectors/defence/products/#darad and  iSNS - https://www.da-group.fi/sectors/defence/products/#isns 


    Hollensen ch 5-8


    Project -based learning: defining roles and getting organised for the business project: building on strenghts of every team member

    Making a project plan

    Hollensen: Basics of global marketing ch 14 - 19


    Service Design

    Meyer, Christopher and Schawer, Andre (2007), Understanding Customer Experience,          Harvard Business Review, 2007



    • File icon
      Project plan File
      Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
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      Int marketing plan File
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      Some basics on services and internationalisation File
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      Definitions of marketing File
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      Some basics discussed during the lecture File
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      Some basic concepts of Luostarinen's internationalisation process theory File
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      Second part of today's class assignment File
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