Topic outline

  • Tue 21st May 17.30 - 20.00

    Digital marketing


    Kukkonen, Elina (2017), Organizing a Framework for Customer Value Management in

    Online Media Relationships, Marketing Management Journal, 28:1, Spring 2018 60-79


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      Organising framework for customer value management File PDF
    • Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
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      Class notes from 21st May and Task description to be done before 27th May File PDF
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