A26E00800 - Global Marketing Management, 17.05.2019-17.06.2019

Topic outline

• Tue 21st May 17.30 - 20.00
  Digital marketing

  
  

  Kukkonen, Elina (2017), Organizing a Framework for Customer Value Management in

  Online Media Relationships, Marketing Management Journal, 28:1, Spring 2018 60-79

  
  

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    Organising framework for customer value management File

    PDF document
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    Class notes from 21st May and Task description to be done before 27th May File

    PDF document

    Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)