Topic outline

  • Fri 14th June 17.30 -20.00 ATTN VISITOR

    Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands


    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

    Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004



    • File icon
      Brand questions File
      Powerpoint 2007 presentation
      Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
    • File icon
      Eiren Tuusjärvi slides File
      PDF document
      Not available unless: You belong to Global Marketing Management, Summer 2019 (Oodi)
◄ Previous section
Mon 27th May 17.30 - 20.00 ATTN VISITOR
Next section ►
Sat 15th June 9.15 - 16.30