Update due to the coronavirus situation
Aalto University does not arrange exams at the moment due to the coronavirus situation. During this time the exam can be substituted by an assignment found at the Assignments-section.
Welcome to the course!
The course is an online self-study course. There are no lectures or compulsory attendance. All assignments and instructions are now on this website.
The course consists of two parts. First part is 5 assignments (you find them on this website in the Assignments-section). Second part is an exam (you find the dates on Weboodi). The exam is based on the textbook (not journal articles and Youtube-videos used in the assignments). There is an example exam on this website in the Materials-section.
From the assignments you get maximum of 50 points and from the exam maximum of 50 points. So grading is split 50/50 between the assignments and the exam.
The grading scale is:
80-89 = 4
70-79 = 3
60-69 = 2
50-59 = 1 (lowest passing grade)
0-49 = 0
In order to pass the course you have to get at least 50/100 points. Also, you have to get at least 15/50 points from the assignments and at least 15/50 points from the exam. Example: you get 40/50 points from the assignments and 10/50 points from the exam. This is a failed result. You need to get at least 15 points from the exam to pass the course.
The assignments will follow the structure of course textbook “Services marketing: people, technology, strategy” (Lovelock & Wirtz). The grading is based on the 8th edition of the book (but in practise you can pass the course using older editions).
At the end of this page is pdf-file where the author of the textbook gives instructions how to get the book. It is a copy I took from his LinkedIn-message.
The assignments include also some articles that you will have to find and download yourself using the Aalto Learning Centre website. If you do not know yet how to do it go to the website and find instructions there (or visit the Aalto Learning Centre, they will help you there.The submission of the assignments is via MyCourses (single pdf-file). Deadline is April 14th 23:55.
On 26th February at 18.15 (U135a) there is also a voluntary Q&A session. There we look together how to find the journal articles from the Aalto Learning Centre website. You can also ask if you have questions about the practicalities. If you can find the articles yourself and everything is clear there is no need to attend.