Please note that the course kicks off with a preliminary exam, which
will be held on the first lecture of the course (September 10).
The purpose of the exam is to insure that all students meet the necessary prerequisites to take part in the group assignments. To take part in the course, you will need to score at least 50% on the exam.
The exam is based on Chapters 1-9 of the course book:
McGivern, Yvonne (2009). The Practice of Market Research: An Introduction (3rd edition or higher).
|Date||Topic and instructor(s)
||Course introduction & practicalities; Exam (Ainomaria & Ilona)
|17.9.||Intro to market research; Quantitative research and data (Ainomaria)
|19.9.||Lab session (SPSS) (Ainomaria)*
|24.9.||Qualitative research and data (Ilona)
|26.9.||Analyzing qualitative data (Ilona)
|10.10.||Student presentations: research plan (Ainomaria & Ilona)*
|7.11.||Research clinic (Ainomaria & Ilona)
|28.11.||Poster session (presentation of finished work) (Ainomaria & Ilona)* ATTN: M134 (Otakaari 1)
|Research topic - short descripition, 1 page|| 27.9. via MyCourses|
|Research proposal - |
1. Word document, 6-10 pages
2. PowerPoint presentation, max 5 slides
|9.10. via MyCourses|
|Poster ||28.11., bring to class|
|Final report - Word document 25-40 pages||13.12. via MyCourses|