23E24000 - Brand Management, 15.04.2020-20.05.2020

Materials

• Materials
  

  Materials

  • Syllabus File PDF document

    Please go through the syllabus in case you have any questions.

  • Restricted Not available unless any of:

    • You are a(n) Student
    • You are a(n) Teacher

    Lecture Slides Folder

    Here you will find slides of all the lectures.

  • Lecture Videos Folder

    Here you will find videos of all the lectures.

  • Readings for Class Folder

    Here you will find the required readings for each class

  • Self-Assessment of Class Participation File PDF document

    This is a simple format that you will use to assess your participation in class.

  • Student Enrolment List File Excel 2007 spreadsheet

    This is the list of participants for the course. Please have a look and figure out your groups.
    If you don't find your name here, write to me ASAP.
    
  • Supplementary Readings Folder

    These readings will help in deeper knowledge of aspects of brand creation and management that we have discussed in class.