Please go through the syllabus in case you have any questions.
Here you will find slides of all the lectures.
Here you will find videos of all the lectures.
Here you will find the required readings for each class
This is a simple format that you will use to assess your participation in class.
- This is the list of participants for the course. Please have a look and figure out your groups.
If you don't find your name here, write to me ASAP.
These readings will help in deeper knowledge of aspects of brand creation and management that we have discussed in class.