Welcome to 23E47000 Digital Marketing!

  • Welcome to 23E47000 Digital Marketing!

    Lecture schedule:
    9.9. Introduction
    11.9. Search marketing
    16.9. Display advertising, mobile marketing
    18.9. Social media marketing
    23.9. Email marketing
    25.9.
    		 Web design, analytics
    30.9. Analytics
    2.10. No lecture
    7.10.
    		 Customer engagement and customer relationship management
    9.10. Current topics in digital marketing
    14.10. Course wrap-up
    16.10. No lecture

    Group assignment schedule:
    Assignment
    		      Introduced in class
    		      Deadline and presentations
    Group assignment I
    		      September 9th
    		      September 23rd
    Group assignment II
    		      September 18th
    		      September 30th
    Group assignment III
    		      September 25th
    		      October 7th

    Individual assignment schedule:
    Assignment
    		      Introduced in class
    		      Deadline and presentations
    Individual assignment I
    		      September 16th
    		      October 16th
    Individual assignment II
    		      September 23rd
    		      October 16th
    Individual assignment III
    		      September 30th
    		      October 16th