Welcome to 23E47000 Digital Marketing!
Lecture schedule:
| 9.9. | Introduction |
| 11.9. | Search marketing |
| 16.9. | Display advertising, mobile marketing |
| 18.9. | Social media marketing |
| 23.9. | Email marketing |
| 25.9. |
Web design, analytics |
| 30.9. | Analytics |
| 2.10. | No lecture |
| 7.10. |
Customer engagement and customer relationship management |
| 9.10. | Current topics in digital marketing |
| 14.10. | Course wrap-up |
| 16.10. | No lecture |
Group assignment schedule:
| Assignment |
Introduced in class |
Deadline and presentations |
|---|---|---|
| Group assignment I |
September 9th |
September 23rd |
| Group assignment II |
September 18th |
September 30th |
| Group assignment III |
September 25th |
October 7th |
Individual assignment schedule:
| Assignment |
Introduced in class |
Deadline and presentations |
|---|---|---|
| Individual assignment I |
September 16th |
October 16th |
| Individual assignment II |
September 23rd |
October 16th |
| Individual assignment III |
September 30th |
October 16th |