Welcome to 23E47000 Digital Marketing!
Lecture schedule:
9.9. | Introduction |
11.9. | Search marketing |
16.9. | Display advertising, mobile marketing |
18.9. | Social media marketing |
23.9. | Email marketing |
25.9. |
Web design, analytics |
30.9. | Analytics |
2.10. | No lecture |
7.10. |
Customer engagement and customer relationship management |
9.10. | Current topics in digital marketing |
14.10. | Course wrap-up |
16.10. | No lecture |
Group assignment schedule:
Assignment |
Introduced in class |
Deadline and presentations |
---|---|---|
Group assignment I |
September 9th |
September 23rd |
Group assignment II |
September 18th |
September 30th |
Group assignment III |
September 25th |
October 7th |
Individual assignment schedule:
Assignment |
Introduced in class |
Deadline and presentations |
---|---|---|
Individual assignment I |
September 16th |
October 16th |
Individual assignment II |
September 23rd |
October 16th |
Individual assignment III |
September 30th |
October 16th |