Essay
Given that it makes little sense to do an online exam with a predetermined exam topic, we will replace exam option with an essay. In other words, those who want to take a exam should instead submit an essay.
1. Please provide your essay topic proposition to the lecturer before March 31, 2020 at 3 PM.
2. Exam evaluation rubric will be used to evaluate essay alike. However, the page limit for the essay will be 8 pages, other than 6 pages of exam answers.
3. The deadline to submit the essay will be April 8 at 15:00.
Reserved topics
- Big data analytics in marketing
- Data quality management in business intelligence
- Data quality issues in CRM systems
- Advantages and Challenges in utilizing BI in the retail industry
- The role of a CRM in a holistic customer data management system.
- What information does a Voice and Video over IP service provider need to gather in order to ensure top-notch quality for its customers
- How the implementation of AI tools makes BI smarter
- Data-driven recommendation system: approaches and impact
- Utilization of big data and analytics in the insurance industry
- Data quality issues in Healthcare
- Data Driven approach to predict harness racing
- BI in the maritime industry
- Utilization of analytical methods for decision making in manufacturing industries
- The opportunities and challenges of predictive customer lifetime value modeling
- Machine learning methods for a better BI performance
- Analytics and its utilization in NBA
Recipe to get a high score in the essay: Please give reflection on the topic other than simply saying some thing is important or providing answers that are very intuitive. Showing critical thinking and own reflection supported with evidences or proper argument is important to get a high score.
- PDF document
Exam evaluation rubric File
Submit your essay here before April 8, 15:00 Assignment