Course home page
Date |
Session |
Objective/content |
Weekly readings |
Tue 29 Oct |
Introduction |
Introduction to course, forming groups, starting group work |
Salas & Huxley (2013) Enhancing visualisation to communicate and execute strategy. Journal of Strategy and Management, 7. Collis, J & Rukstad, M. (2008) Can you say what your strategy is. Harvard Business Review. April 2008. |
Friday 1 Nov |
Before or after communicating it: prerequisites of strategy communication |
Strategy as process and practice approach; stakeholder dialogue |
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Tue 5 Nov |
Strategy as discourse and narrative |
How and why the way we talk about strategy matters? Academic and practical underpinnings and implications |
Brandenburger, A. (2019) Strategy Needs Creativity. Harvard Business Review. March-April 2019. Jarzabkowski et al. (2013) Material artifacts: Practices for doing strategy with ”stuff”. European Management Journal. |
Fri 8 Nov |
Communicational tools for strategy making |
Role of communication in creating strategies; role of tool, stuff and techniques for communication and strategy |
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Tue 12 Nov |
Communicating strategy to – and with – different stakeholders |
Role of communication in engaging with stakeholders |
Lewis & Russ (2012) Soliciting and Using Input During Organizational Change Initiatives: What Are Practitioners Doing? Management Communication Quarterly. Sonenshein & Dholakia (2012) Explaining Employee Engagement with Strategic Change Implementation: A Meaning-Making Approach. Organization Science. |
Tue 19 Nov |
Workshop 1 (Presentations) |
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Tue 26 Nov |
Workshop 2 (Presentations) |
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Fri 30 Nov |
Recap and feedback |