Welcome to the course Methods of Analysing Qualitative Data!
This intensive doctoral level seminar course focuses on analyzing research data and how analysis methods can be applied on data you have either gathered yourselves or on the preceding course, Methods of Gathering Qualitative Data. The course consists of lectures and seminars.
Work load
Study time appr. 108 h
- lectures, seminars and presentation: 21 h
- independent and group work: 87 h
Contact teaching will consist of lectures and seminars focusing on analysis of qualitative data. You must attend 80% of classes unless separately agreed in advance with the teacher. Provide advance notification of absence, and if you miss more than one session, expect to be asked for documentation of legitimate reasons.
Course readings:
Flick, Uwe (ed.) 2014. The SAGE Handbook of Qualitative Data Analysis. London: SAGE. Available on-line: https://aalto.finna.fi/Record/alli.674543.
Harding, Nancy 2018. Feminist methodologies. In Cassell, C., Cunliffe, A. L., & Grandy, G. (eds.), The sage handbook of qualitative business and management research methods. London: SAGE, 138–152.
Schneider, Bettina and and Kayseas, Bob 2018. Indigenous Qualitative Research. In Cassell, C., Cunliffe, A. L., & Grandy, G. (eds.), The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions. London: SAGE, 154–172.
Singley, Paulette 2019. How to Read Architecture: An Introduction to Interpreting the Built Environment. London: Routledge. Available on-line: https://aalto.finna.fi/Record/alli.905228.
Turunen, Linda Lisa Maria 2015. Consumers’ Experiences of Luxury – Interpreting the Luxuriousness of a Brand. University of Vaasa. Available on-line: https://www.univaasa.fi/materiaali/pdf/isbn_978-952-476-608-1.pdf.
Vänskä, Annamari 2017. Fashionable Childhood. Children in Fashion Advertising. London and New York: Bloomsbury. Available online: https://aalto.finna.fi/Record/alli.785340.
Deliverables and requirements
In addition to attending classes and being an active participant in seminars and in class-room discussions, you will be given four tasks:
1) For week 1: read the book Fashionable childhood by Annamari Vänskä and a chapter on cultural studies (in Flick's book)
2) For week 2: read a chapter on netnographic analysis from Flick’s book and chosen chapters from the book Consumers’ Experiences of Luxury by Linda Turunen and the chapter on Netnographic Analysis (in Flick's book)
3) For week 3: Group work: read 1-2 texts on chosen analysis methods from Flick's book and present the texts in class. Groups will be formed in the first week of the course alongside assigning texts to each group
4) Final assignment: Individual work: make an analysis of your (or part of your) research data, utilising relevant chapters from Flick's book
The deadline for submitting the final assignment: Friday 28 February at midnight. The length of the individual analysis is approximately 10 pages.
Evaluation
Generic assessment criteria:
1) active participation in seminars and class-room discussions
2) evidence of thoughtful and creative analysis of read texts (group work);
3) quality and clarity of articulation and communication of the analysis (individual work)
Grading
Class-room discussions and group work: pass/fail.
Individual work: Key criteria on a scale from 0 - 5: a 5 will normally be granted to work that demonstrates excellence in all areas; a 4 will be granted to a work that is excellent if uneven or slightly lacking in some area; a 3 suggests the work is good but the issues are not very developed, or that there are shortcomings in structure, critical insight or presentation; a 2 may contain good contents but is weaker, possibly superficial or mechanical; a 1 is normally granted to a piece of work that shows little effort or understanding of the course content. Submitting work late incurs an automatic penalty of one grade. All submitted work as well as active class participation contribute to the final mark. All coursework including the final assessment will be examined holistically, with assessment criteria applied as appropriate to each exercise.
Linda Turunen slides 03022020 File PDF document
Here you can download your groups work on the analysis method.