Materials

  • Materials

    For the intermediate exam:

    • Schoemaker, P.J.H. (1995) 'Scenario planning: a tool for strategic thinking', Sloan Management Review, Vol. 36, pp. 25-40.
    • T. Casey, T. Smura and A. Sorri, "Value Network Configurations in Wireless Local Area Access”, in Proceedings of CTTE2010, Ghent, Belgium, June 2010.
    • Chapter 1 including pages 14-44 from A. Ostenwalder, Y. Pigneur, "Business Model Generation", John Wiley & Sons cop. 2010. While the Chapter 1 can be found HERE, the full book can be found via Aalto e-book service HERE.
    • Final report from team "Beta: Speed Service".

    • In addition to the exam material, the following material can be used on the course:

      • Smura et al. (2008) - Virtual operators in the mobile industry: a techno-economic analysis
      • Heikkinen et al. (2010) - Value analysis of centralized and distributed communications and video streaming
      • Levä et al. (2009) - Scenario Analysis on Future Internet
      • Smura and Sorri (2009) - Future Scenarios for Local Area Access: Industry Structure and Access Fragmentation
      • Verkasalo et al. (2009) - An Assessment of Revenue Model Success through Service Usage
      • A. Ostenwalder, Y. Pigneur, "Business Model Generation", John Wiley & Sons cop. 2010. Please note that you can access an electronic version of the book via Aalto's e-book service.
      • Harry Bouwman et al., "Mobile Service Innovation and Business Models", Springer, 2008. Please note that you can access an electronic version of the book via Aalto's e-book service.

    • Material from previous courses is also available in the following folder:


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