Visit one physical shop selling cosmetic/beauty/hygiene products (this can be a special shop or a department/shelf of a department store/supermarket). Answers and observations as a file. Due date is Monday, Jan 20 08:00. Late submissions not accepted.
Observe what cosmetic/beauty/hygiene products people seem to be most interested in. What products are most common in the shop? What products are most visibly displayed? What products are possibly on sale? Ask a shop attendant for help. What questions does the attendant ask? What recommendations does the attendant give?
- Each team will have a max 5 min presentation/proposal (you will be timed and presentation cut of at 5:00) +5 min Q&A. The team also needs to produce a Gate document. Often such documents are done on a specific corporate template, but in this course there is no template, however there is a suggest table of contents (below).
- The document and slides need to be delivered on Monday, February 3 by 21:00 by uploading to mycourses. The material will be uploaded to a forum so all teams will see each other's proposals. Remember, you are all part of the same company so you are (or at least should be) co-operating and not competing.
1. Short intro, contribution by all team members
Introduce the product. What is the USP?
2. Desirability or Customer view - all team members
It's important that all team members are involved in defining the product and customer views. This creates a shared goal which not only helps teamwork but also makes task delegation etc simpler.
Customer problem or use case
Main customer segment(s)
Why Havu and this product for the chosen segment(s)
3. Feasibility or Technical viewpoint - CHEM focus
Initial definition of the product to be made.
Initial product spec/content (from a user perspective, features such as "5 different shades", "waterproof" etc)
Initial product chemical composition and manufacturing/R&D. This needs to be put into relation to the schedule (course schedule) and resources (team member skills and lab equipment availability as you need to be able to "manufacture" small quantities).
4. Viability or Business view - Tuta focus
The road to profitability.
Market overview and business opportunity (competition, volumes, price point)
Initial cost breakdown
5. Sustainability or Ecological view - CHEM focus
Fulfilling the Havu green promise.
Possible sustainability issues
6. Visibility or Marketing view - Design/marketing focus
Initial marketing messages, what is the value and brand promise.
First product mockup including packaging
7. Proposal - all team members
Project plan (focus on team member roles and availability)