23C59000 - Consumer research, 02.03.2021-27.05.2021
This course space end date is set to 27.05.2021 Search Courses: 23C59000
Topic outline
-
Recommended readings:
- Predictably Irrational: Chapter 13/15 Beer and Free Lunches
- A Refresher on A/B Testing
- Anthropology Inc
- A Refresher on Randomized Controlled Experiments
- Goulding, Christina. "Grounded theory, ethnography and phenomenology: A
comparative analysis of three qualitative strategies for marketing
research." European journal of Marketing 39.3/4 (2005): 294-308.
-
-
Consumer Ethnography (Dr. John Schouten) FileVideo file (MP4)
-
Readings Folder