Topic outline

  • Cultural Perspective to Consumer Research: Consumer Culture

    Compulsory readings before the class:

    Arnould, Eric J. and Craig J Thompson (2005), “Consumer Culture Theory (CCT): Twenty Years of Research,” Journal of Consumer Research, 31 (March), 868-82.

    Recommended readings:

    • CCO:
      • Chapter 3 Culture Fast and Slow
      • Chapter 4 Status and Cool
      • Chapter 5: Producers and Consumers
    • Belk,  Russell  W.  Guliz  Ger,  and  Soren  Askegaard  (2003),  “The  Fire  of  Desire:  A  Multisited Inquiry  into  Consumer  Passion, ” Journal  of  Consumer  Research,  30  (December),  326–51. 
    • Bradford,  Tonya  and  John  F.  Sherry,  Jr.  (2015), “Domesticating  Public  Space  Through Ritual:  Tailgating  as  Vestaval,”Journal  of  Consumer  Research,  42  (1),  130-51. 
    • Peñaloza,  L.  &  Barnhart,  M.,  2011.  Living  U.S.  Capitalism:  The  Normalization  of  Credit/Debt.  Journal  of  Consumer  Research,  38(4),  pp.743–762.   
    • Holt,  Douglas  B.  (2002),  "Why  Do  Brands  Cause  Trouble?  A  Dialectical  Theory  of  Consumer  Culture  and  Branding,"  Journal  of  Consumer  Research,  29  (June),  70-90.


◄ Previous section
Behavioral perspective: starting with the mind - heuristics and biases
Next section ►
Pitch session April 1