General
Welcome to the course Consumer Research!
You can find the course schedule, mandatory readings and assignment deadlines from the Excel-document in the material -section.
ASSIGNMENT DEADLINES
17.9. DUE: Article analysis 1 (individual). Submit file to Mycourses.
24.9. DUE: Research pitch, film via Zoom/Teams/Panopto and submit via Mycourses.
1.10. DUE: Article analysis 2 (individual). Submit file to Mycourses.
13.10. DUE: Presentation of research proposal. Submit video to MyCourses.
16.10. DUE: Learning diary (individual) due. Submit file to Mycourses.
19.10. DUE: Written research proposal (group work). Submit file to Mycourses. (postponed deadline)
COURSE SCHEDULE
| LECTURE 1 |
8.9. |
15.15-17 |
Course
Practicalities and Introduction to Consumer Research |
| LECTURE 2 |
10.9. |
15.15-17 |
Methods
and Designing Consumer Research Projects |
| LECTURE 3 |
15.9. |
15.15-17 |
Academic
Reading and Writing & How to make Pitches |
| LECTURE 4 |
17.9. |
15.15-17 |
Behavioral
Perspective to Consumer research: Starting with the Mind |
| LECTURE 5 |
22.9. |
15.15-17 |
Cultural
Perspective to Consumer Research: Consumer Culture |
| LECTURE 6 |
24.9. |
15.15-17 |
PITCHES
DUE: NO LECTURE |
| LECTURE 7 |
29.9. |
15.15-17 |
Continuing
with the Mind: Attitudes, Emotions and Judgement & The Mind in the
Marketplace |
| LECTURE 8 |
1.10. |
15.15-17 |
Continuing
with the Cultural Perspective: Self, Identity and Gender |
| LECTURE 9 |
6.10. |
15.15-17 |
Continuing
with the Cultural Perspective: Personality, Values, Social Class, Lifestyles,
and Subcultures |
| LECTURE 10 |
8.10. |
15.15-17 |
Modes
of Exchange: from Ownership to Access-based forms of Consumption |
| LECTURE 11 |
13.10. |
15.15-17 |
INDIVIDUAL
WORK, NO LECTURE |
| LECTURE 12 |
15.10. |
15.15-17 |
INDIVIDUAL
WORK, NO LECTURE |