Osion kuvaus

  • Welcome to the course Consumer Research!

    You can find the course schedule, mandatory readings and assignment deadlines from the Excel-document in the material -section.


    ASSIGNMENT DEADLINES

    17.9. DUE: Article analysis 1 (individual). Submit file to Mycourses.

    24.9. DUE: Research pitch, film via Zoom/Teams/Panopto and submit via Mycourses.

    1.10. DUE: Article analysis 2 (individual). Submit file to Mycourses.

    13.10. DUE: Presentation of research proposal. Submit video to MyCourses.

    16.10. DUE: Learning diary (individual) due. Submit file to Mycourses.

    19.10. DUE: Written research proposal (group work). Submit file to Mycourses. (postponed deadline)


    COURSE SCHEDULE

    LECTURE 1


    8.9.


    15.15-17


    Course Practicalities and Introduction to Consumer Research

    LECTURE 2


    10.9.


    15.15-17


    Methods and Designing Consumer Research Projects

    LECTURE 3


    15.9.


    15.15-17


    Academic Reading and Writing & How to make Pitches

    LECTURE 4


    17.9.


    15.15-17


    Behavioral Perspective to Consumer research: Starting with the Mind

    LECTURE 5


    22.9.


    15.15-17


    Cultural Perspective to Consumer Research: Consumer Culture

    LECTURE 6

    24.9.

    15.15-17

    PITCHES DUE: NO LECTURE

    LECTURE 7



    29.9.



    15.15-17



    Continuing with the Mind: Attitudes, Emotions and Judgement & The Mind in the Marketplace

    LECTURE 8


    1.10.


    15.15-17


    Continuing with the Cultural Perspective: Self, Identity and Gender

    LECTURE 9



    6.10.



    15.15-17



    Continuing with the Cultural Perspective: Personality, Values, Social Class, Lifestyles, and Subcultures

    LECTURE 10


    8.10.


    15.15-17


    Modes of Exchange: from Ownership to Access-based forms of Consumption

    LECTURE 11

    13.10.

    15.15-17

    INDIVIDUAL WORK, NO LECTURE

    LECTURE 12

    15.10.

    15.15-17

    INDIVIDUAL WORK, NO LECTURE