Topic outline

  • Welcome to 23E47000 Digital Marketing!

    Update 8.9.2020 - Please note changes to coursework!

    We will follow the original course timetable as indicated in Weboodi and on MyCourses. Lectures will be held on Tuesdays and Thursdays between 12:15 and 13:45.

    We will cover the following topics (minor changes possible to accommodate the move to distance learning):
    8.9. Introduction (hybrid lecture, participation via Zoom or in person)
    10.9. Web design, search engine marketing (I)
    15.9. Search engine marketing (II), display advertising
    17.9. No class: independent work on group assignment
    22.9. Social media marketing
    24.9.
    		 Mobile marketing, email marketing
    29.9. No class: independent work on group assignment
    1.10. Digital marketing analytics
    6.10.
    		 Customer engagement and customer relationship management
    8.10. Data privacy and other ethical considerations
    13.10. No class: independent work on group assignment
    15.10. Course warp-up

    Group assignments (60% of your grade):

    Updated schedule will be announced during the first lecture.

    Final exam (40% of your grade)

    The final exam will be held on the 22nd of October between 9-12 AM.


    Update 24.8.2020

    Please note that the course is already heavily over-subscribed. Places on the course will be allocated based on the following priority rules:

    1. Aalto students studying in MSc Program of Marketing
    2. Aalto students studying in MSc Program of Global Management with focus area in Marketing
    3. CEMS-students
    4. Aalto students studying in IDBM MSc Program
    5. Aalto students studying a MSc minor study package in Marketing


    Students in Group 1 are guaranteed a spot on the course. Remaining spots will be allocated based on group order, as long as there are spots available. If you do not fall into any of the above categories, we will not be able to offer you a spot on the course this time.