Osion kuvaus

  • Module 1 (2.-6.11.)

    MODULE 1 - INTRODUCTION: DETRIVIALIZING SHARED VALUE (2.-6.11.)

    • Themes: Shared value in business models. Different theoretical approaches to business model design. Categorizing business model development and communication tools.
    • Learning objectives: Compare and critically evaluate different theoretical approaches to business model concept (focus on shared value); Recognize different business model designs from existing cases; Further develop the models using development tools


    Zoom link and information for all the sessions:

    • https://aalto.zoom.us/j/66257190874?pwd=b3hRUGdJZ2E3dG1tWEtIQTd4K250Zz09
    • Meeting ID: 662 5719 0874; Passcode: 059589


    ***

    TUESDAY 3.11. 10-12

    Mandatory materials/readings

    • Michael Porter: Why business can be good at solving social problems. https://youtu.be/0iIh5YYDR2o (video)
    • Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “creating shared value”. California management review, 56(2), 130-153. (available in google scholar - if you cannot access the article, please email ville.eloranta@aalto.fi!)


    Ville's notes: Please first watch the video and then read the article! Remember to read Porter's and Crane et al.'s debate also (in the end of the article). The idea here is to "detrivialize" and critically analyze the concept of shared value. The concept sounds great when viewed from surface level, but when you dig a bit deeper, you will see a lot of complex paradoxes. But this should not be paralyzing: together, the vision of shared value, and the critique, form a tension (of course!) which inspires our thinking!


    Tuesday slides and videos

    • Tuesday video recordings, scroll to the end of the page (visibility restricted to the students of this course)


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    THURSDAY 5.11. (9-11 or 12-14 or 15-17, depending on your group)

    Mandatory readings

    • Bocken, N. M. P., Rana, P., & Short, S. W. (2015). Value mapping for sustainable business thinking. Journal of Industrial and Production Engineering, 32(1), 67-81.


    Ville's notes: This is a practical article which presents a very nice tool that has gained a lot of traction in business model domain. Read the article carefully, on Thursday's workshop we will be running a similar workshop (some additions to the method, of course ;)


    Video instructions for Thursday Workshop

    Here is a video giving you instructions on what to do in the Thursday workshop. On Tuesday we will divide you to teams that we will use for this week (next week, different team). With your team, you will select a case (instructions given on Tuesday), do a little bit background work before Thursday (about 0,5h for everyone). Then on Thursday we will complete a workshop which looks like this (click the button in lower-right corner to make the video full screen). (NOTE: Although we say in the video that you need a Miro account - actually you don't! This is a new feature in Miro!)

    Miro board links and recordings for the Thursday workshop

    • Scroll to the end of the page (visibility restricted to the students of this course)!


    ***

    OTHER MATERIALS

    Can't access academic articles? Here is a video help :) It was created for IDBM Challenge but the same logic works of course in this course.


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Module 2 (9.-13.11.)