Topic outline

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    https://aalto.zoom.us/j/66897787126?pwd=d0lkVTdaZFhvYytoUFhjVk8rT3B2dz09

    The lectures are on Wednesdays and Fridays from 12:15-13.45. Please be there on time, and please test that your Zoom application works. Zoom etiquette: to avoid noise and distraction, keep you microphone muted during the lecture. You cannot be required to keep your camera on, but at least for the sake of interaction (and in small group discussions etc.) it would be nice if you would "talk with video on".

    Course program (version: 22 December)

    Date

    Session

    Objective/content

    Weekly readings

    Wed 13 Jan

    Introduction

    Introduction to course, forming groups, starting group work

     

     

     

    1. Salas & Huxley (2013) Enhancing visualisation to communicate and execute strategy. Journal of Strategy and Management, 7.

    2. Collis, J & Rukstad, M. (2008) Can you say what your strategy is. Harvard Business Review. April 2008.

    Fri 15 Jan

    Before or after communicating it: prerequisites of strategy communication

    Strategy as process and practice approach; stakeholder dialogue

    Wed 20 Jan

    Strategy as discourse and narrative

    How and why the way we talk about strategy matters? Academic and practical underpinnings and implications

     

     

     

    1. Crilly, D. (2017) Time and Space in Strategy Discourse: Implications for Intertemporal Choice. Strategic Management Journal.

    2. Küpers, Mantere & Statler (2013) Strategy as Storytelling: A Phenomenological Collaboration. Journal of Management Inquiry.

    Fri 22 Jan

    Narrative approaches to strategy

    Learning about how to analyze and develop strategy narratives

    Wed 27 Jan

    Communicational tools for strategy making

    Role of communication in creating strategies; role of tools, stuff and techniques for communication and strategy

     

     

     

     

    1. Jarzabkowski et al. (2013) Material artifacts: Practices for doing strategy with ”stuff”. European Management Journal.

    2. Lewis & Russ (2012) Soliciting and Using Input During Organizational Change Initiatives: What Are Practitioners Doing? Management Communication Quarterly.

    Fri 29 Jan

    Communicating strategy to – and with – different stakeholders

    Role of communication in engaging with stakeholders

     

    Wed 10 Feb

     

    WORKSHOP 1 (presentations)

     

     

    Wed 17 Feb

     

    WORKSHOP 2 (presentations)

     

     

    Fri 19 Feb

     

     

    Recap and feedback session