Översikt

  • Welcome to Experiment: Process course!

    We will be using this Zoom link on the course

    https://aalto.zoom.us/j/65456028112


    The Experiment: Process course provides students an opportunity to learn to work with an actual visual identity design project in small teams of two in a structured manner. A client is present in the briefing of the project, in the interim presentation, and the final presentation. The student work includes planning the project and concluding background research that will influence the creative work and the concept. The design phase is iterative. Students are supported in the project through lectures and feedback.

    English oral skills course is integrated with this course and students will learn how to communicate and present professionally.



    Week 1
    Discover

     

    Theme

    Teacher

    12/01/2021

    9-12

    Course introduction, teams

    Markus

    13/01/2021

    9-12

    The brief

    Client,
    Markus, Pekka

    14/01/2021

    9-15

    Background research methods Double Diamond Process, Benchmarking, prepare interview

    Eeva Raitio,
    Markus

    Week 2
    Discover

     

    19/01/2021

    9-17

    Tapio Vapaasalo interview,
    Aalto Archives

    Markus,
    guests

    20/01/2021

    9-12

    Heikki Nuutinen

    Branding & symbols
    Merkkejä maineesta

    Heikki Nuutinen, Markus 

    21/01/2021

    9-15

    Students’ background research
    and insight presentations

    Eeva Raitio,
    Markus

    Week 3
    Design

     

    26/01/2021

    9-17

    From brand to visual identity, creative ideation

    Safa

    27/01/2021

    9-12

    Pekka presents design cases and process

    Pekka

    28/01/2021

    10-15

    Show me the money seminar in the morning, in the afternoon teams prepare materials for interim critique

    Grafia

    Week 4
    Design

     

    02/02/2021

    9-17

    Interim critique

    Client, Markus, Pekka, Safa, Hanna

    03/02/2021

    9-12

    Quality in visual identity

    Safa

    04/02/2021

    9-15

    Iteration based on feedback,

    Introduction to testing methods
    for visual identity design

    Markus

    Week 5
    Iterate

     

    09/02/2021

    9-17

    Virtual studio visit to Snask (Sweden) 11.00–12.30
    refining graphics and applications

    Pekka,
    Fredrik Öst (Founder of Snask)

    10/02/2021

    9-12

    Print house process
    Markprint "virtual visit" 10.30-12.00

    Markus,
    Tuomas Talvitie (Markprint)

    11/02/2021

    9-15

    Iteration & mentoring by Safa

    optional program:
    presentation of the legendary Nokia font development project by Jussi Kapanen at 1200-12.45 in a separate zoom https://aalto.zoom.us/j/61474363536 )

    Safa

    Week 6
    Iterate

     

    16/02/2021

    9-17

    Preparing for final presentations

    Markus

    17/02/2021

    9-12

    Preparing for final presentations

    Markus

    18/02/2021

    9-15

    Final critique and feedback

    Client, Markus, Pekka, Safa, Hanna

     



    • If you have questions you want to take up with the client or things that need clarification you could post them here and I can then organize a meeting with the client if necessary or forward the questions.

      Interim critique next week is also a good opportunity to bring up these as you already show your thinking and the client can then counter possible misinterpretations.


    • Dear students

      The coronavirus situation has limited contact teaching in the past year.  With the help of the spring 2021 Allwell? study wellbeing questionnaire, we aim to find out how students are now doing and how the coronavirus situation has affected their study experience.

      Each student will get the link to the questionnaire in their aalto email address. The student also receives a counter-feedback that allows them to develop their own study and wellbeing skills. In addition, Aalto University receives important information to support the development of teaching so please answer the questionnaire.

      The Allwell? study wellbeing questionnaire is open 10.-24.2.2021. The target groups are second-year bachelor’s students and first-year master’s students

      From the link (in the header) you will find links to more information about the annual implementation of Allwell? study wellbeing questionnaire, as well as other material.