Please, come up with team name and have it in
In the first pitch, you can talk MOSTLY
about the PROBLEM in this stage. No references to a solution can be
done or minor references. Thus, the main content is the market/field you are
working on (immersion canvas will help you with this), your potential users,
their problems. If you have platforms, you should present all the platform sides:
who, their needs or problems. If you have users and customers, present both.
Also, at the end of the pitch, please, present a team: why this amazing team can
solve this problem?
We grade the first pitch
based on how well you defined your users and their needs, the logic and
The pitch deck must be included as a file,
PowerPoint or PDF.
Deadline for slides: Monday October 5,
Upload your slides here. Name your file after
group names (e.g. Group #1 XXXX)
This is a group assignment. You will need to prepare individually and meet up with your teammates for 1 to 2 hours.
a 1,5-2 hour team
meeting for mutual reflection and assessment.
individuallyfor the meeting by reading the team
values and Team Agreement and assessing how well have you been able to follow
your values and agreement in your team and collaboration practice – what has
worked well, and what practices and values have maybe not been followed so
and share together withyour individual perceptions and
assessments in the meeting. Take care that everyone has an opportunity to tell
and share. Adopt a dialogic and appreciative stance when listening to others.
Agree on how you will take care of your good team practices, what will you pay
more attention to, and what may be skipped. How to enforce your team values
notes and submit a short summary of your discussion to MyCourses submission box
no later than 9th of October
Before the meeting, please grade your own energy level using the file attached below in the discussion. It would help you to see where you are right now and hopefully we can discuss that during the meeting.
Use the two different approaches to estimate the size and value of your market. Include any calculations eg as Excel spreadsheet or similar. Upload your assignment (one per team with team number in the title) in the corresponding section in MyCourses.
We expect you to show two different methods of market estimation with a clear and rational explanation on how you make the calculations and the numbers. Use references wherever you can and display what you have learnt. It's important to have a good explanation for the numbers that you come up with if you cannot find a reliable source then use a good rationale to explain.
When you prepare the pitch, despite the pitch number,
create a standalone pitch like the previous one was not happening. Because every
time on pitching sessions you will have guests providing comments who didn’t
hear your pitches before and don’t know about your field, topic, users etc.
That is why you keep useful parts from the previous pitch (like your user
persona and problems you are solving) and you add new content.
Regarding the second pitch, you present your SOLUTION.
But remember to include your problem statement and customer/user persona. Also,
include your takeaway from disruption workshop and market estimation. Remember
to incorporate the feedback that was given for the first pitch.
Thus, the content is the market/field you are working on,
your potential users, their problems, your solution, how does it solve their
problems, market estimation, team. If you have platforms, you should present
all the sides of the platforms: who, their needs or problems. If you have users
and customers, present both. We are not yet looking for business models.
Remember to introduce your team and what makes you guys special at the end of
Timing is again 3 min.
We grade the second pitch based on how well you defined
your users and their needs, solution description, your market estimation, the
logic and comprehensibility, timing. Deadline Monday 26.10.2020 23:59.
This time, the content is the market/field you are working on, your potential users, their problems, your solution, how does it solve their problems, market estimation, team. If you have platforms, you should present all the sides of the platforms: who, their needs or problems. If you have users and customers, present both. We are not yet looking for business models. Remember to introduce your team and what makes you guys special at the end of the presentation.
Every team will have 3 minutes to pitch and receive feedback from guests and AVP professors.
The order of pitches will be announced on that day.
Create a short pitch for sales about your startup’s solution. This pitch is targeted to your potential new customer, and the goal of the pitch is to create and raise interest among your potential customer toward your solution, and ideally to convert this potential customer to a customer
One pitch per team.
Mention before your actual sales pitch to who is this pitch targeted to.
Length of the sales pitch 30 seconds / short text.
Deliverable: you can decide the format of deliverable (e.g. pdf or link to video)
One of the most important people to get your business flourish are your customers! How you will get your first customers? Draft a journey of your startup’s new customer acquisition (=from sales perspective)
The goal of this exercise is, that you have drafted the process that moves leads into customers (and you see, how you can convert your market estimation numbers into action).
Deliverable: a short, max 1-2 pages pdf, where you describe the main points of the new customer acquisition process
The expectation is a short description of the process, not detailed sales (or marketing) plan.