Topic outline

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    A. Class activity (35p): social reading (20p) + class discussion (20p)

    Perusall readings (social reading & discussion) (20p):

    Week 2

    Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management17(1), 99-120. DL 17.1.2022. (Max. 5p)

    Week 3

    Das et al. (2021) Pandemics and marketing: Insights, impacts, and research opportunities. Journal of the Academy of Marketing Science, 49: 835-854. DL 24.1.2022. (Max. 5p)

    Week 4

    Bigelow, L. S., & Barney, J. B. (2021). What can strategy learn from the business model approach? Journal of Management Studies, 58(2), 528-539. DL 31.1.2022. (Max. 5p)

    Week 5

    Du, Y., & Kim, P. H. (2021). One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies. Journal of Business Research, 124, 272-285. DL 7.2.2022. (Max. 5p)


    NOTE! You can get up to 35 points from class activity. However, the maximum of 40p means that there is flexibility in how you can gain the points.

    B. Cases (50p)

    Week 2
    HBS Case: Strategy and Strategic Factors at ACME Birdseed Company. DL 19.1.2022. Max. 10p.

    Week 3
    HBS Case: Headspace vs. Calm: A Mindful Competition. DL 27.1.2022. Max. 10p.

    Week 4
    HBS Case: NIO: Battling with Tesla with Battery as a Service. DL 2.2.2022. Max. 10p. 

    Week 5

    HBS Case: RoboTech: Storming into the U.S. market. DL 9.2.2022. Max. 10p.

    Week 6
    Real life business case: Hilti. Max. 10p.


    C. Exam (15p)

    Case exam