Topic outline

  • BUSINESS MODEL DESIGN 2021 (IDBM)

    Course metatheme: Designing for shared value


    PRE-READINGS

    • Ovans, A. (2015). What is a business model. Harvard business review, 23, 1-7.
    • Pages 431-434 from: Massa, L., & Tucci, C. L. (2013). Business model innovation. The Oxford handbook of innovation management, 20(18), 420-441. (link to the pdf with the 4 pages and references)


    For the ones not familiar with business model canvas:

    • https://youtu.be/QoAOzMTLP5s
    • https://youtu.be/RpFiL-1TVLw


    Notes: Ovans 2015 and 4 pages from Massa & Tucci (2013) give you an overview of business model as a concept, and a categorization of different tools we can use in business model development. The readings are quite "light" - Massa & Tucci is perhaps a bit more difficult, but relatively short.

    Then, if you are not familiar with the Business Model Canvas (Osterwalder), please watch the two youtube videos. We will use the Business Model Canvas every now and then in the course. It is just one tool among many (and has several limitations), but you really cannot ignore it when talking about business model design :) For many, the tool is already very familiar, but if it is not for you, just check the videos!