23C59000 - Consumer research, Lecture, 1.3.2022-24.5.2022
This course space end date is set to 24.05.2022 Search Courses: 23C59000
Topic outline
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L01 Introduction FilePDF document
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L02 How to read academic article & how to pitch FilePDF document
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How to pitch FileVideo file (MP4)
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L03 Methods and research design FilePDF document
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L03 Experiments FilePDF document
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L04 Behavioral perspective FilePDF document
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L05 Attitudes, emotions, non-rational behavior FilePDF document
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L07 Cultural perspective FilePDF document
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L08 Social class, marketplace communities, and lifestyles FilePDF document
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L09 Self & identity, age, and gender FilePDF document
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L10 Modes of exhange FilePDF document
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L11 Consumption and sustainability FilePDF document
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L12 Dark and deviant consumer behavior FilePDF document
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L06 Consumer curiosity 1 FileVideo file (MP4)
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L06 Consumer curiosity 2 FileVideo file (MP4)