Topic outline

  • Attitudes, Persuasion, Social Influence 22.-29.03.

    This session covers the important concept of Attitudes - what they are, how they are formed, how they work, how and whether marketers can influence consumers' attitudes through persuasive measures, and how consumers' social environment may impact their attitudes. 


    Please go to Perusall to read and annotate the article by Kitchen et al. (2014).

    • Not available unless: You belong to L01 (SISU)
    • Not available unless: You belong to L01 (SISU)
    • Not available unless: You belong to L01 (SISU)
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Motivations, Perceptions, Consumer Decisions 14.-21.03.
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Consumer Well-Being 30.03.-05.04.