Topic outline

  • Consumer Well-Being 30.03.-05.04.

    In the previous sections, we looked at psychological processes and concepts and explored how marketers can "make use" of these to influence consumers in desired ways. In these last sections, we will focus on the importance of consumer well-being and marketers' role and responsibilities in shaping them.  The sections are designed for you to ponder about and find answers to questions such as: "How to improve consumer and societal welfare through service? "How to design and deliver services in a manner that preserves health, society, and the environment?" "How to design marketing activities that positively impact consumer and societal welfare?" 

    • Not available unless: You belong to L01 (SISU)
    • Not available unless: You belong to L01 (SISU)
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Attitudes, Persuasion, Social Influence 22.-29.03.