23C59000 - Consumer research, Lecture, 28.2.2023-1.6.2023
This course space end date is set to 01.06.2023 Search Courses: 23C59000
Topic outline
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L01 Introduction and practicalities FilePDF document
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L02 Academic reading and writing & how to pitch FilePDF document
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L03 Survery research FilePDF document
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L04 Experiments FilePDF document
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L05 Interviews, focus groups, and qualitative data analysis FilePDF document
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L06 Behavioral perspective FilePDF document
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L07 Attitudes, emotions. self-control FilePDF document
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L08 Consumer curiosity 1 FileVideo file (MP4)
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L08 Consumer curiosity 2 FileVideo file (MP4)
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L09 Motivation FilePDF document
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L10 Cultural perspective to consumer behavior FilePDF document
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L11 Social class and marketplace communities FilePDF document
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L12 Self, identity, and gender FilePDF document
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L13 Modes of exchange FilePDF document
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L14 Consumption and sustainability FilePDF document
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L15 Deviant consumption FilePDF document
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Class activity sheet FileWord 2007 document
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Pitch grading rubric FilePDF document
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Readings FileWord 2007 document
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Coding exercise lecture 5 FileWord 2007 document
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Reading exercise lecture 2 FilePDF document
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SYLLABUS FilePDF document
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Assignments FilePDF document
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3-2-2 grading rubric FilePDF document
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Research plan grading rubric FilePDF document
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Final report grading rubric FilePDF document
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Research design clinic - Interviews (Ilona) Scheduler
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Research design clinic - Surveys (Sanna-Katriina) Scheduler
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Research design clinic - Experiments (Petra) Scheduler
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Data-analysis clinic (Ilona) Scheduler