MARK-C0079 - Driving Creativity and Innovation in Marketing: User-Centric Innovations, Lecture, 25.10.2022-1.12.2022

Topic outline

• Oct. 27 - Empathizing
  • Select activity Mandatory Readings for Oct. 27

    Not available unless: You belong to L01 (SISU)

    

    Mandatory Readings for Oct. 27 Folder

    Please check from the Excel list, which reading you should prepare for our session on Oct. 27. While reading the text, focus on the question(s) mentioned in the Excel sheet. 

    Please be prepared to discuss your insights with the others during our next learning session. 

  • Select activity Materials for Session 2_Empathy

    Not available unless: You belong to L01 (SISU)

    

    Materials for Session 2_Empathy Folder

    Please download the materials and be prepared to use them during our session on Oct. 27. Thank you! 

  • Select activity Optional Readings

    Not available unless: You belong to L01 (SISU)

    

    Optional Readings File PDF
  • Select activity Submission Empathy Maps

    

    Submission Empathy Maps Assignment