23C59000 - Consumer research, Lecture, 5.9.2022-30.11.2022

Topic outline

• Lectures and materials
  • Lecture slides
    

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    L01 Introduction File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L02 A Interviews, focus groups, and ethnography File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L02 B Data-analysis File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L03 Survey research File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L03 Survey research File

    Video file (MP4)

    Not available unless: You are a(n) Student
  • 

    L04 Experiments File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L05 Academic reading and writing; pitching File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L06 Consumer curiosity A File

    Video file (MP4)

    Not available unless: You are a(n) Student
  • 

    L06 Consumer curiosity B File

    Video file (MP4)

    Not available unless: You are a(n) Student
  • 

    L07 Behavioral perspective 1 File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L08 Behavioral perspective 2 File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L09 Cultural perspective File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L10 Markeplace communities, social class, lifestyles File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L011 Self/identity, age, gender File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L12 Modes of exchange File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L13 Dark and deviant consumption File

    PDF document

    Not available unless: You are a(n) Student
  • 

    L14 Consumption and sustainability File

    PDF document

    Not available unless: You are a(n) Student
  • 3-2-1 quiz
    

  • 

    Reading list File

    Word 2007 document

    Not available unless: You are a(n) Student
  • 

    3-2-1 quiz grading rubric File

    PDF document

    Not available unless: You are a(n) Student
  • 

    3-2-1 quiz readings Folder

    Not available unless: You are a(n) Student
  • 

    3-2-1 quiz example File

    PDF document

    Not available unless: You are a(n) Student
  • Other materials

  • 

    Final report grading rubric File

    PDF document

    Not available unless: You are a(n) Student