Strategic approaches 2: creating shared value
In this section we will talk about a win-win approach which claims that the purpose of the corporation is shifted from creating not only profit but also social and environmental value. Then we will identify three ways for companies to created shared value opportunities:
- reconceiving products and services
- redefining productivity in the value chain
- enabling local cluster development
And finally we will talk about BCorporations. Please also make sure to watch a short video about BCorporations .