Topic outline

  • Please read

    Czinkota & Ronkainen & Moffret, Entry and expansion, ch 11 pp.348-377 in Interntional business, Thomson South Western

    Peng & Meyer: Building global strategies ch 14 in International Business, Cengage: London, Uk pp 421-451

    Birkinshaw & Hood: Unleash Innovation in foreign subsidiaries, HBR 79 (3) 131-137

    Bartlett & Ghoshal: 1986 Tap your subsidiaries for global reach HBR Nov-Dec 87-94

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