MARK-E1047 - Digital Marketing: Technological Innovation in Service, Lecture, 22.4.2024-29.5.2024

Topic outline

• Assignments
  • Select activity Choose a brand!

    

    Choose a brand! Choice

    Dear Student,

    Please select the brand you will focus on for your assignments. You have a choice between 4 brands. PLEASE FILL THE GROUPS _1 (LIDL_1; LUSH_1; ALKO_1; LINDEX_1) FIRST, AND ONCE THE GROUPS _1 ARE FULL, YOU MAY MOVE TO THE GROUPS _2. I have allocated 5 spots per group to prevent the groups from becoming too large. The final group composition will be communicated immediately after the deadline for individual assignment 2 (only those who submit both individual assignments will be eligible for group work). The deadline for selecting your brand is April 23rd at 8 PM (20:00).

    
    

  • Select activity Assignment 1

    

    Assignment 1
  • Select activity Assignment 2

    

    Assignment 2

    Dear Students,

    Welcome to Assignment 2 In this assignment, you are required to use the data you gathered in Assignment 1 to develop a strategy for the new store using the 4 elements to adapt to digitalization: experience, technology in store, omnichannel, curated assortment. Moreover, you are required to develop a social media plan to promote your store. The deadline for this assignment is May, 20 at 8:00 PM.

    Good luck!

    Anastasia
    

  • Select activity Assignment 3

    

    Assignment 3
  • Select activity Feedback

    

    Feedback Assignment