MARK-E1047 - Digital Marketing: Technological Innovation in Service, Lecture, 22.4.2024-29.5.2024
Kurssiasetusten perusteella kurssi on päättynyt 29.05.2024 Etsi kursseja: MARK-E1047
Osion kuvaus
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Dear Student,
Please select the brand you will focus on for your assignments. You have a choice between 4 brands. PLEASE FILL THE GROUPS _1 (LIDL_1; LUSH_1; ALKO_1; LINDEX_1) FIRST, AND ONCE THE GROUPS _1 ARE FULL, YOU MAY MOVE TO THE GROUPS _2. I have allocated 5 spots per group to prevent the groups from becoming too large. The final group composition will be communicated immediately after the deadline for individual assignment 2 (only those who submit both individual assignments will be eligible for group work). The deadline for selecting your brand is April 23rd at 8 PM (20:00).
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Dear Students,
Welcome to Assignment 2 In this assignment, you are required to use the data you gathered in Assignment 1 to develop a strategy for the new store using the 4 elements to adapt to digitalization: experience, technology in store, omnichannel, curated assortment. Moreover, you are required to develop a social media plan to promote your store. The deadline for this assignment is May, 20 at 8:00 PM.
Good luck!
Anastasia
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