Welcome to the course!
This course is part of the Aalto Ventures Program and Master's Programme in ICT Innovation studies belonging to the 30 ECTS minor on Innovation and Entrepreneurship in ICT.
The course exercise is done in teams and involves creating analyses of markets and competitive environments, optimizing product (service) offerings, and developing a go-to-market plan for real SME firms. Each group present results of the course exercise to the class as well as company representatives in person. In addition, each group gives feedback to other groups in the form of peer evaluations.