MLI26C730 - Consumer Culture, Lecture, 10.6.2024-28.6.2024

Submission Deadline: Friday 14th June 23:55

You are required to write a short story (3 pages accompanied by a picture) about an object that belongs to you and that other people might consider insignificant. The purpose of your story is to use your narrative to transform this ‘insignificant’ object into a significant one by giving the reader access to the meaning that this object holds for you. I want you to reflect carefully on the object and what it means. In this way we begin to think more critically about the place of consumer objects in our lives. 

This is a reflective and creative exercise that seeks to recreate emotions experienced in everyday life and to bring consumers, consumption and consumption contexts ‘into form’. To this end, I want you to pay particular attention to the senses and to consider the elocutionary nature of your story - it should provide the reader with vicarious experience triggering their own stock of knowledge. 

There is no need for academic references for this exercise. 

Marks will be awarded on the basis of how the assignment meets the following criteria (all criteria carry equal marks): 

• The ability to reveal the significance of an ‘insignificant’ object. 
• Insights produced by the reflection about consumption, consumption objects, and ourselves.