MLI26C730 - Consumer Culture, Lecture, 10.6.2024-28.6.2024

Submission Deadline: Thursday 20th June 23:55

You are required to write about a consumption experience (6 pages) with various components: a self description (1 page), a detailed description of a consumption experience (2 pages), a critical analysis and reflection on that experience and what it says about you (2 pages), and a reference list (1 page).

I do not want you to focus on purchase, but rather on the fantasies, feelings and fun involved in engaging in experiences. I am also interested here in you exploring the cultural factors (consumer culture) that influence your thirst for these experiences.

Marks will be awarded on the basis of how the assignment meets the following criteria (all criteria carry equal marks):

* The ability to produce thick description (cultural context and meaning) and verisimilitude (a story that feels real)

* Insights produced by the analysis and reflection on consumer experience.

* Demonstrable understanding of relevant theory