Team challenge for Session 4: Ideating and selecting a solution
Restate clearly and with focus the problem and customer you have chosen.
Then ideate for solutions, and present the top 10 solutions you come up with and the top one solution you selected. Be explicit about how and why you selected it.
Create a video (5 minutes max) to report all of the above.
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To capture video, you can use your computers, phones or other devices. To edit videos you can use Mac computers’ iMovie, youtube, or other software. Aalto’s Panopto desktop and mobile apps can also help you capture / edit / store video. You can find more instructions on how to edit and upload videos to Panopto here: https://wiki.aalto.fi/display/OPIT/Panopto
When you have the final video, store it on the cloud (e.g on dropbox, icloud, or Aalto’s Panopto), and then post here only the link to it. Make sure the link works.
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Required readings:
- Shane, S. &
Venkataraman, S. (2000). The promise of
entrepreneurship as a field of research. Academy
of Management Review, 25(1), 217-226.
- Sarasvathy, S. D. (2001). What makes entrepreneurs entrepreneurial? Working Paper. Available at: http://www.effectuation.org/sites/default/files/research_papers/what-makes-entrepreneurs-entrepreneurial-sarasvathy_0.pdf
Recommended readings:
- Kim, W. C., & Mauborgne, R. (2000). Knowing a winning business idea when you see one. Harvard Business Review, 78(5), 129-138.