Assignment 2 - Definition of the Venture


Second assignment builds on top of the opportunity identified in the first one. The idea to to discuss how your venture is going to capitalize on and pursue the potential opportunity, what exactly is it that you do, who do you cater to, what differentiates you from competition (if any), how do you make it financially viable and what are current and potential challenges in terms of managing the venture. Make sure to touch upon people, organization, resources and capital aspects of the venture in one way or the other. Try to connect value proposition of your venture back to characteristics of an attractive opportunity discussed in the first lecture (timely, profitable, solvable, important and context).

This gives you a direction for the content, however you have all the freedom to shape the content. You'll be evaluated based on following criteria:

  • Quality
  • Innovativeness
  • Grounds to back your claim
  • Completeness
  • Clarity


  1. 1 to 5 minutes video
  2. PDF document about 2 pages with all team member names and student numbers on the document cover page
  3. Video presentation + discussion


Upload the video on Youtube (mark it unlisted if you like). While submitting the content on MyCourses, you are required to submit the youtube video link and 2 pager document. Make sure to submit the assignment before 4th December 23:59.

Peer review:

You can find the peer review form here:
All attending students are required to submit the peer review form during the session.