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23C59000 - Consumer research, 30.10.2018-04.12.2018

Article analysis submission

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23C59000 - Consumer research, 30.10.2018-04.12.2018
Sections
Welcome to Consumer Research
Syllabus
Assignments and deliverables
Introduction to consumer behavior and research (30.11.2018)
Methods and research design (1.11.2018)
Pitch session (6.11.2018)
Starting with the mind (8.11.2018)
Understanding consumer culture (13.11.2018)
Attitudes, Emotions, and Judgment (15.11.2018)
Self & identity, and gender & sex(uality) & age (20.11.2018)
Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
Modes of exchange (27.11.2018)
Global cultural flows and digital consumer behavior & research (29.11.2018)
Poster sessions - group projects 4.12.2018