23E24000 - Brand Management, 15.04.2019-22.05.2019
This course space end date is set to 22.05.2019 Search Courses: 23E24000
Make-up Assignment 2 : Personal Branding
Completion requirements
(2 to 3 sentences for each question)
Due: Thursday, 6 June 2019, 12:00 AM
Consider your career after graduation and your first job after business school. How do you want to build “your brand”?
Key Questions to answer
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What do you stand for? (Brand positioning)
Who are your consumers / customers? (define the market)
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Where do you stand currently in the eyes of your potential customers?
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How will you leverage culture OR build a new culture with your
brand? (cultural play)
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Develop a positioning statement for your personal brand
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How are you going to market yourself? Which channels will you use to
unveil your brand?