Make-up Assignment 2 : Personal Branding
Consider your career after graduation and your first job after business school. How do you want to build “your brand”?
Key Questions to answer
What do you stand for? (Brand positioning)
Who are your consumers / customers? (define the market)
Where do you stand currently in the eyes of your potential customers?
How will you leverage culture OR build a new culture with your
brand? (cultural play)
Develop a positioning statement for your personal brand
How are you going to market yourself? Which channels will you use to
unveil your brand?