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23E24000 - Brand Management, 15.04.2019-22.05.2019

This course space end date is set to 22.05.2019   Search Courses: 23E24000

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Make-up Assignment 2 : Personal Branding

Completion requirements
Due: Thursday, 6 June 2019, 12:00 AM

Consider your career after graduation and your first job after business school. How do you want to build “your brand”?

Key Questions to answer

  1. What do you stand for? (Brand positioning) 

  2. Who are your consumers / customers? (define the market)

  3. Where do you stand currently in the eyes of your potential customers?

  4. How will you leverage culture OR build a new culture with your

    brand? (cultural play)

  5. Develop a positioning statement for your personal brand

  6. How are you going to market yourself? Which channels will you use to

    unveil your brand?

(2 to 3 sentences for each question)

Previous activity
◄ Make-Up Assignment 1 - Brand Identity Prism
Next activity
Make-up Assignment 3: Reflection Notes ►

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