Starbucks Coffee Experience Challenge
Due: Tuesday, 12 November 2019, 2:15 PM
An internal memo (a brilliant critique) from Howard Schulz of Starbucks is attached. He is clearly not happy with the present situation and is a man open for new ideas. You are to prepare a succinct 1 page memo to Howard proposing what Starbucks could consider doing that both enhances the customer experience and makes business sense for the company.
In addition to the memo, you are to prepare a presentation for Howard (5 minutes maximum). Attach copies of your slides to the memo. HOWARD WANTS TO SEE HIGHLY VISUAL, IMAGINATIVE AND CAPTIVATING WORK!
PLEASE DO NOT BOUND YOUR IDEATION TO THE ISSUES RAISED IN THE MEMO - YOU WILL QUICKLY DISCOVER THAT MANY OF THESE PROBLEMS HAVE BEEN ADDRESSED IN SOME RESPECT.
In addition to the memo, you are to prepare a presentation for Howard (5 minutes maximum). Attach copies of your slides to the memo. HOWARD WANTS TO SEE HIGHLY VISUAL, IMAGINATIVE AND CAPTIVATING WORK!
PLEASE DO NOT BOUND YOUR IDEATION TO THE ISSUES RAISED IN THE MEMO - YOU WILL QUICKLY DISCOVER THAT MANY OF THESE PROBLEMS HAVE BEEN ADDRESSED IN SOME RESPECT.
- 30 September 2019, 12:23 PM