Assignment 1 - Understanding Brand Relationships

Due: Monday, 4 May 2020, 9:00 AM

Identify one brand that you feel is your ‘soulmate’ – it understands you and your life better than many others. Identify another brand that you feel is your ‘nemesis’ – you can’t stand it, and it’s the exact opposite of what you would like in a person. Explain your relationship with each brand in depth, and elaborate on how did you come to have these kinds of relationships with the brands you chose. Focus on brand expressions such as communication, other brand behaviour, product & packaging design etc. (300 words)