Assignment 2 - Understanding Brand Equity

Due: Monday, 11 May 2020, 9:00 AM

Refer to the brand equity triangle (discussed in Sessions 3 & 4). Choose a recently created brand of your choice (created in the last 5 years) and answer each of the four questions asked in the brand equity triangle for this particular brand. Discuss how the brand has tried to help consumers get to understand each of these aspects of brand equity. (300 words)