Individual assignment 1
Read an article, suplemented with online research to answer the questions below. Write a submission of 600 words (excluding the references, titles and subtitles). Late submissions will encounter a point reduction of 50% from otherwise on-time submitted corresponding version.
Answer to these following questions:
o What does bounded rationality mean?
o What does satisficing search mean? Provide also an example from your own experience.
o What do cognitive representations mean? How do they influence people’s choices? Give also an example of an everyday choice in which your own cognitive representation influences / has influenced your choice.
o Why cognitive presentations benefit organizational search compared to experimential search?
o Under what conditions are cognitive presentations most likely to harm organizational search? Provide also an example of a company that has made a strategic mistake due to its leaders’ cognitive representations.Edit 2021-03-07: cognitive representation is a synonym to mental model. Text fixed to avoid confusion.
Note: no need to understand the technical detail of the simulation in the article. But you do need to understand the logic to answer the questions.
- 3 February 2021, 9:18 PM